"How does this work, anyway"?"
No one teaches you how to work with creatives. Creatives aren't even taught how to work with creatives!
Not to worry!
Clients tell me I'm easy to work with - probably because I incorporate best practices honed over 20 years as a designer.
In fact, acclaimed designer Bonnie Siegler wrote a book on how to optimize client/design relationships. It's called Dear Client and I agree with nearly everything in it.
Key takeaways designers want you to know:
1. Let designers design. To paraphrase Bonnie, ask if something can feel sunnier instead of telling us to make it yellow. Give us your goals and we'll supply solutions you might not be aware of yet. As Henry Ford said, “If I had asked people what they wanted, they would have said faster horses.”
2. Design by committee often takes longer, costs more and the results are unremarkable. Case in point: twelve publishers rejected the Harry Potter manuscript based on consensus. The thirteenth considered it independently. You know the rest.
3. Ask questions. Good designers are happy to explain design decisions, production methods and even legal issues worth considering. Tap into our areas of expertise and watch how we can make your projects successful!